{"product_id":"blue-ocean-strategy-w-chan-kim-renee-mauborgne-paperback","title":"Blue Ocean Strategy - W. Chan Kim, Renee Mauborgne (Paperback)","description":"\u003ch2\u003eBlue Ocean Strategy - W. Chan Kim, Renee Mauborgne (Paperback)\u003c\/h2\u003e\n\u003cp\u003eIf you've been meaning to read Blue Ocean Strategy - W. Chan Kim, Renee Mauborgne, this paperback edition is a good place to start.\u003c\/p\u003e\n\u003cp\u003eChan Kim and Renee Mauborgne's articles on blue ocean strategy, all in one place. The seminal book Blue Ocean Strategy has sold over 3.6 million copies globally and is in print in 44 languages. Chan Kim and Renee Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review.\u003c\/p\u003e\n\u003ch3\u003eAbout the Book\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eThis book brings the best of those articles together all in one place\u003c\/li\u003e\n\u003cli\u003ePiece by piece, these articles explain the process of creating \"blue oceans\"--uncontested market spaces, untainted by competition\u003c\/li\u003e\n\u003cli\u003eKim and Mauborgne introduce tools for exploring and exploiting these markets, such as the Value Curve, the Strategy Canvas, the Price Corridor of the Mass and the Business Model Guide--tools that have come to make up the blue ocean strategy framework\u003c\/li\u003e\n\u003cli\u003eThis collection also features the authors' latest Harvard Business Review article, \"Red Ocean Traps.\" Whether or not you're familiar with blue ocean strategy, this book will give you a new perspective on this important framework--and help you implement it in your organization\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho It's For\u003c\/h3\u003e\u003cp\u003eReaders who enjoy a good read, book clubs, students, and anyone looking for a thoughtful gift.\u003c\/p\u003e\n\u003ch3\u003eProduct Details\u003c\/h3\u003e\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eTitle\u003c\/th\u003e\n\u003ctd\u003eBlue Ocean Strategy - W. Chan Kim, Renee Mauborgne\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003ePublisher\u003c\/th\u003e\n\u003ctd\u003eHarvard Business Review Press\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eFormat\u003c\/th\u003e\n\u003ctd\u003ePaperback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003ePages\u003c\/th\u003e\n\u003ctd\u003e224\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eLanguage\u003c\/th\u003e\n\u003ctd\u003eEnglish\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eCondition\u003c\/th\u003e\n\u003ctd\u003eBrand new, sealed\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\n\u003ch3\u003eOrdering From Urban Deals\u003c\/h3\u003e\u003cp\u003eEvery product we sell is 100% authentic and brand new. Orders ship quickly within the United States, checkout is secure, and if you're unsure about a size or variant, message us before you buy – we're happy to help.\u003c\/p\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":56432561553780,"sku":"BLUEOCEANSTRATEGYPAPERBACKWCHANKIM","price":19.01,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1123\/1092\/files\/271061888.jpg?v=1777464299","url":"https:\/\/urbandeals.us\/products\/blue-ocean-strategy-w-chan-kim-renee-mauborgne-paperback","provider":"Urban Deals","version":"1.0","type":"link"}