Building A Story Brand by Donald Miller (Paperback)

Building A Story Brand by Donald Miller (Paperback)

Building A Story Brand by Donald Miller has earned its place on a lot of bookshelves – and for good reason.

This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas or services. Building a story brand does this by teaching readers the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it and how to create the most effective messaging for websites, brochures and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office or the lead singer of a rock band, building a story brand will forever transform the way you talk about who you are, what you do and the unique value you bring to your customers.

About the Book

• Brand-new copy
• Paperback edition

Who It's For

Readers who enjoy a good read, book clubs, students, and anyone looking for a thoughtful gift.

Product Details

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