{"product_id":"crossing-the-chasm-3rd-edition-by-geoffrey-a-moore-paperback","title":"Crossing The Chasm, 3rd Edition by Geoffrey A. Moore (Paperback)","description":"\u003ch2\u003eCrossing The Chasm, 3rd Edition by Geoffrey A. Moore (Paperback)\u003c\/h2\u003e\n\u003cp\u003eCrossing The Chasm, 3rd Edition by Geoffrey A. Moore is a book that readers come back to and recommend to friends.\u003c\/p\u003e\n\u003cp\u003eThe bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity.\u003c\/p\u003e\n\u003ch3\u003eAbout the Book\u003c\/h3\u003e\u003cul\u003e\u003cli\u003eThe challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment\u003c\/li\u003e\u003c\/ul\u003e\n\u003ch3\u003eWho It's For\u003c\/h3\u003e\u003cp\u003eReaders who enjoy a good read, book clubs, students, and anyone looking for a thoughtful gift.\u003c\/p\u003e\n\u003ch3\u003eProduct Details\u003c\/h3\u003e\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eTitle\u003c\/th\u003e\n\u003ctd\u003eCrossing The Chasm, 3rd Edition\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eAuthor\u003c\/th\u003e\n\u003ctd\u003eGeoffrey A. Moore\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003ePublisher\u003c\/th\u003e\n\u003ctd\u003eHarper Business\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eFormat\u003c\/th\u003e\n\u003ctd\u003ePaperback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003ePages\u003c\/th\u003e\n\u003ctd\u003e288\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eLanguage\u003c\/th\u003e\n\u003ctd\u003eEnglish\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eCondition\u003c\/th\u003e\n\u003ctd\u003eBrand new, sealed\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\n\u003ch3\u003eOrdering From Urban Deals\u003c\/h3\u003e\u003cp\u003eEvery product we sell is 100% authentic and brand new. Orders ship quickly within the United States, checkout is secure, and if you're unsure about a size or variant, message us before you buy – we're happy to help.\u003c\/p\u003e","brand":"Harper Business","offers":[{"title":"Default Title","offer_id":56432574923124,"sku":"CROSSINGTHECHASM3RDEDITIONPAPERBACK","price":15.83,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1123\/1092\/files\/81jRhPA6SQL._SL1500.jpg?v=1777463795","url":"https:\/\/urbandeals.us\/products\/crossing-the-chasm-3rd-edition-by-geoffrey-a-moore-paperback","provider":"Urban Deals","version":"1.0","type":"link"}