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Product Description
Hooked: How To Build Habit-Forming Products by Nir Eyal (Paperback)
Hooked: How To Build Habit-Forming Products by Nir Eyal is a book that readers come back to and recommend to friends.
What makes us engage with certain things out of sheer habit?. Is there an underlying pattern to how technologies hook us?. Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour.
About the Book
- Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or aggressive messaging.Hooked is based on Eyal's years of research, consulting, and practical experience
- He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products
Who It's For
Readers who enjoy self-help and personal growth, book clubs, students, and anyone looking for a thoughtful gift.
Product Details
| Title | Hooked: How To Build Habit-Forming Products |
|---|---|
| Author | Nir Eyal |
| Publisher | Portfolio Penguin |
| Format | Paperback |
| Pages | 256 |
| Language | English |
| Condition | Brand new, sealed |
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