{"product_id":"plum-10-niacinamide-face-serum-for-clear-bright-skin-fades-blemishes-10-ml","title":"Plum 10% Niacinamide Face Serum For Clear, Bright Skin Fades Blemishes 10 ml","description":"\u003ch2\u003eAbout This Product\u003c\/h2\u003e\n\u003ch2 class=\"default\"\u003eProduct description\u003c\/h2\u003e\n\u003cdiv id=\"productDescription\" class=\"a-section a-spacing-small\"\u003e\n\u003cp\u003e\u003cspan\u003eMake the switch to the bright side with Plum 10% Niacinamide \u0026amp; Rice Water Face Serum is clinically proven to brighten skin from the 1st use. This potent formula combines Niacinamide (vitamin B3), Rice Ferment, and olive-derived Squalane to effectively brighten skin, fade blemishes, and improve texture. Experience instant 2x hydration with its milky, lightweight, and quick-absorbing formula. 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