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Product Description
The Mom Test by Rob Fitzpatrick (Paperback)
If you've been meaning to read The Mom Test, this paperback edition is a good place to start.
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point.
About the Book
- You shouldn't ask anyone if your business is a good idea
- It's a bad question and everyone will lie to you at least a little
- As a matter of fact, it's not their responsibility to tell you the truth
- It's your responsibility to find it and it's worth doing right
- Talking to customers is one of the foundational skills of both Customer Development and Lean Startup
- We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right
Who It's For
Readers who enjoy a good read, book clubs, students, and anyone looking for a thoughtful gift.
Product Details
| Title | The Mom Test |
|---|---|
| Author | Rob Fitzpatrick |
| Publisher | Createspace Independent Publishing Platform |
| Format | Paperback |
| Pages | 138 |
| Language | English |
| Condition | Brand new, sealed |
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