{"product_id":"this-is-marketing-you-can-t-be-seen-until-you-learn-to-see-paperbacknew-seth-godin","title":"This Is Marketing: You Can’t Be Seen Until You Learn To See- Paperback(New) - Seth Godin","description":"\u003ch2\u003eAbout This Product\u003c\/h2\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli\u003eItem Weight ‏ : ‎ 353 g\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003epublisher ‏ : ‎ Portfolio Penguin (27 November 2018)\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLanguage ‏ : ‎ English\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePaperback ‏ : ‎ 288 pages\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003ch3\u003eDescription\u003c\/h3\u003e\n\u003cp\u003e#1 Wall Street Journal Bestseller \u0026amp; Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who it's for, but who it's not for. * Why the best way to achieve your goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way.\"This Is Marketing is a very accessible way into Godin's thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way.\" - The Financial TimesIf you enjoyed reading this, check out Seth Godin's Purple Cow, a true business classic.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eProduct Details\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eType:\u003c\/strong\u003e Books\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy Buy From urban deals?\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e📦 \u003cstrong\u003e100% Authentic\u003c\/strong\u003e — sourced directly from verified suppliers\u003c\/li\u003e\n\u003cli\u003e🚀 \u003cstrong\u003eFast Dispatch\u003c\/strong\u003e — ships within 2–4 business days\u003c\/li\u003e\n\u003cli\u003e🌍 \u003cstrong\u003eFree Worldwide Shipping\u003c\/strong\u003e on orders over $50\u003c\/li\u003e\n\u003cli\u003e🔄 \u003cstrong\u003eFree 15-Day Returns\u003c\/strong\u003e — hassle-free refund or replacement\u003c\/li\u003e\n\u003cli\u003e💬 \u003cstrong\u003e24\/7 Support\u003c\/strong\u003e via WhatsApp and email\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"b2b Urban Deals","offers":[{"title":"Default Title","offer_id":54552515019124,"sku":"THISISMARKETINGYOUCANTBESEENUNTI","price":20.28,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1123\/1092\/files\/388597992.jpg?v=1777464296","url":"https:\/\/urbandeals.us\/products\/this-is-marketing-you-can-t-be-seen-until-you-learn-to-see-paperbacknew-seth-godin","provider":"Urban Deals","version":"1.0","type":"link"}